imdigisol

Digital Marketing

Introduction to Digital Marketing
What is digital marketing?
Importance of digital marketing in today's business landscape
Benefits of using digital marketing channels
Overview of Facebook Advertising
Why choose Facebook for advertising?
Key features and advantages of Facebook advertising
Understanding the Facebook Ads Manager interface
Different types of Facebook ad campaigns
Targeting Ads on Facebook
Identifying your target audience
Utilizing Facebook's audience targeting options
Custom audience creation and lookalike audiences
Refining audience targeting with interests, demographics, and behaviors
Setting Up a Facebook Advertising Account
Creating a Facebook Business Manager account
Connecting your Facebook page to the Business Manager
Setting up an advertising account
Choosing an Effective Budget
Understanding different budgeting options on Facebook
Determining an appropriate budget for your campaign goals
Allocating budget across different ad sets and campaigns
Creating Engaging Ad Content
Writing compelling ad copy
Choosing effective ad images and graphics
Tips for creating attention-grabbing ad visuals
Ad design principles and best practices
Improving Ad Performance
Monitoring and analyzing ad performance metrics
A/B testing and optimizing ad campaigns
Techniques for increasing ad relevance and engagement
Strategies for reducing ad costs and improving ROI
Content Management for social media
Understanding the role of content in social media marketing
Content planning and scheduling tools
Creating a content calendar
Tips for creating engaging social media posts
Introduction to Canva for Graphic Design
Overview of Canva and its features
Creating and customizing graphics for social media
Design principles for effective visual communication
Hands-on practice with designing graphics using Canva

Freelancing

3 Weeks

Introduction to Freelancing
How to start Freelancing
Different Fields in Freelancing
Professionalism in Freelancing
Profile building and optimization of Upwork and Fiverr
Writing a proposal for Freelance projects
Delivery and Project deadlines
Freelance profile statistics and growth strategies
The Art of Upselling
Client and Seller Communication Strategies
How to retain buyers
Understanding the Level Systems
Payment Methods

Graphic Designing

9 Weeks

Introduction to Graphic Design
Learning Photoshop
Flyer Design
T-Shirt Design
Stationery Design
Social Media Kit
Website Pages and UI Designing
Adobe Illustrator
Logo Designing
Branding
Typography
eBook Design
Magazine Design

Course Schedule

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